If I had capital, the business I would most definitely start is an affordable classic clothing company for women, focusing on sweaters and jackets. Why is it that "classic" women's clothing is so painfully fugly (LL Bean, Lands End, Orvis), while the mens' variants are timelessly stylish? It's like night and day. It also bugs me to no end that women's trends change so quickly that the whole thing seems like a joke. It has nothing to do with aesthetics, and everything to do with status. What looks atrocious to the average person is actually the latest fad, so only those enslaved to the media and keeping up with it are afforded the satisfaction of seeing "beauty" in it. So many women's clothing designs are not only unflattering to a woman's body (slouchy tops, onesies, high-waisted pants, etc.), but are randomly chosen by the fashion nazis above (gladiator sandals..vom). It's completely The Emperor's New Clothes fable. Lesli over at Archival Clothing is the first woman I've encountered (albeit over the Internet) who passionately feels the same way, rejecting modern women's trends for classic ones. Even more so, as she has started her own line of cycling-influenced bags. And hopefully she will move on to clothing later on..
This sweater was a bit too large for but I got it anyway because I like it and there is nothing remotely similar for women. It is high time for a company to start producing solid non-frilly clothing for women, because the market is definitely there.
Sweater: The Quiet Life, Parka: Steven Alan, Bag: Billykirk, Shoes: Blundstone, Pants: Outlier